MAG

MAG is committed to continuous innovation, research and development, and the production of high-quality, reliable animal health products. Adhering to the caring philosophy of "Let's give it more", we advocate for global joint efforts in pet health care.

In 2012, MAG brand under Nanjing Shengjinhe Import and Export Trade Co., Ltd. officially entered the market. To meet the growing demands of China's pet market, MAG authorized enterprises with EU production standards in China to manufacture and process its products, making high-quality products more accessible to every pet family.

In 2016, it received the "Pet Owners' Favorite Brand" and "Outstanding Brand" awards from Goumin.com.

In 2017, it was awarded the "Top 5 Most Influential Medical and Health Brands of the Year" by Pet Fair Asia.

In 2019, it was honored with the title of "Sponsor Brand for the Guide Dog Training Center".

In 2020, it was awarded the "Top 10 Classic Healthcare Brand" at PFA AWARDS.

In 2021, it introduced high-end pet nutritional supplement line "U+ Series."

In 2022, it became the first brand in the pet industry to obtain the IFOS five-star human-grade fish oil certification, and established strategic partnerships with Police Dog Unit, Nanjing Blue Sky Rescue and other organizations.

In 2023, it was designated as the Official Pet Nutrition Partner of FIFE China Team, helping Chinese team win the world purebred cat championship.

Guided by our global philosophy — “Let’s give it more” — we empower pet owners through nutrition education, support the growth of China’s pet industry, and work alongside pet lovers worldwide to protect the health of pets everywhere， building a better world for pets and the people who love them.

In recent years, cats and dogs, as the mainstream types of pets in China, have shown a steady growth trend in population. With the increase in per capita household income and people's growing attention to pets' physical and mental well-being, pet owners are more inclined to improve their pets' diet and nutrition levels, while also paying greater attention to their social needs.

With its profound understanding of pet health and continuous technological innovation, MAG brings together global R&D expertise, leverages cutting-edge development technologies, exquisite craftsmanship, scientifically balanced nutrition, and pure natural ingredients. It constantly pushes the boundaries of product technology to provide pet owners with higher-standard, better-quality premium pet nutritional supplements.

After more than a decade of deeply engaging with user needs, MAG has earned customer satisfaction through consistently stable and high-quality products. According to survey data, MAG's brand awareness and mention rate rank TOP among high-end brands in the same industry, earning it the certification of "Leading Brand of High-End Pet Nutritional Supplements." This certification is a strong testament to MAG's leadership position in the pet nutritional supplements field, as well as an affirmation of its high quality and innovative spirit.